How one kid's site Increased YoY Ad Revenue by 89%

The partnership with Playwire began in 2016. After organically growing and managing the educational site from 2004 to 2015, managing ads was becoming quite a challenge.

As the site and its audience grew, the publisher's internal team was having to split their efforts between managing the ads on the website and creating great content. They were incredibly protective of the ads on their site, as it was something they had internally managed for much of the website’s lifetime.

Further, they were very passionate about maintaining brand-safe content for the young audience, but trying to do that through the tools afforded by Google Ads took a toll on their time. Not to mention, the heart and soul of the site's team was in the creation of their incredible content.

Because of their position and dedication to their audience, they decided they could only engage Playwire if they were willing to become COPPA-compliant and certified.

So, being dedicated to the success of their partners (or even potential partners), Playwire jumped in and worked through the KidSafe program, becoming COPPA compliant to ensure they would have all the stringent controls in place to guarantee brand-safe content for educational sites such as this premier kids site.

The move was mutually beneficial; the publisher was able to ensure the safety of their ads, and Playwire became a trusted partner in the kids' ad space.

In addition to taking the herculean effort that was “ad management” off of the publisher's internal team, Playwire significantly increased the site's ad revenue. Playwire also negotiated direct contacts, bringing in very lucrative and safe ads. The decision to partner helped the site reach a new level of growth in their business and freed the team to double down on creating content.