Ad Tech Ecosystem: Adobe Audience Manager

Qualifications

To use Adobe Audience Manager, you need to sign up for the Adobe Experience Cloud on the company’s website. You can do this by submitting the form on the signup page and answering some questions about your business.

Benefits for Publishers

In Adobe Audience Manager, publishers can use data to draw conclusions about users that then help them create unique, valuable, and precise segments and profiles. The platform offers a superior level of control over data activation.

Adobe Audience Manager supports a holistic view of consumers and incorporates data from all sources to maximize the comprehensivity of each profile. This provides unparalleled visibility into customer preferences, behavior, and interests. 

The end result is powerful real-time targeting capabilities that help both publishers and advertisers deliver personalized ad viewing experiences to visitors.