Ad Tech Ecosystem: Geoedge

Qualifications

There are no minimum qualifications for working with GeoEdge stated on the company’s website. Publishers who want to test out the solutions before committing to a premium plan can do so with the free trial option.

Benefits for Publishers

The primary benefit publishers access by using GeoEdge is increased security and ad quality control. The solution blocks malvertising threats and restricts poor quality and risky ads in real-time, which helps publishers maximize their revenue without placing their users at risk.

GeoEdge also improves the ad viewing experience with automated clickbait creative prevention. Users are less likely to encounter bad ads on your site, increasing their trust in both your platform and all ads from more high-quality buyers.

While automated advertising protection and ad blocking both help reduce risk, they are not the only options for preventing bad ads in GeoEdge. The solution gives publishers complete control over which ads appear on their sites. They can block ads manually and create unique ad-blocking rules specific to their needs.