Ad Tech Ecosystem: OneTrust
What is OneTrust?
OneTrust is a comprehensive suite of data tools engineered to increase trust between publishers, advertisers, and site visitors. The platform has 150 technology patents that span a wide range of privacy functionalities including privacy management, data intelligence, risk management, and ethics and compliance.
All About OneTrust
Qualifications
There are no minimum stated requirements for working with OneTrust. The platform is available for a free trial for publishers who are curious about its features and functionalities. For more information, request a demo of the tech on the website.
Benefits for Publishers
OneTrust provides publishers with a comprehensive and robust set of tools by which to harvest and leverage valuable data from their website or app. The data solutions are transparent and protect the privacy and security of your site visitors while also ensuring your site remains compliant with all relevant data laws.
Some of OneTrust’s primary benefits include digital tracking governance, streamlined cookies auditing, sophisticated data controls, and third-party data processing. The end result is a better consent management experience for site visitors that increases their trust in your brand.
Customization options allow flexibility to create consent banners from templates that are tailored to your needs while also remaining engaging and effective at upholding and protecting the privacy of your visitors.
OneTrust Reviews
OneTrust has a positive rating of 8.5 out of 10 stars on TrustRadius. 100% of reviewers said they were happy with the features and would purchase again.
On G2, the reviews tell a similar story. The platform has a 4.3 out of 5-star rating. It has also earned a Spring 2023 Leader award.
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