Ad Tech Ecosystem: Quantcast Choice
What is Quantcast Choice?
Quantcast Choice is a consent management platform (CMP) that helps publishers meet the compliance requirements of CCPA, GDPR, and ePrivacy Directive using the EU guidelines provided by the International Advertising Bureau.
All About Quantcast Choice
Qualifications
Quantcast Choice has a free version that is accessible to all publishers. There are no minimum traffic requirements. If you’re interested in learning more about the tech, you can request a demo of the platform and features.
Benefits for Publishers
Publishers who use Quantcast Choice gain access to a set of features that provide measurable benefits. All the essential tools expected from a consent management platform are available, plus advanced capabilities including universal tag, AMP support, vendor management, and sophisticated audience insights.
These tools are all accessible within an easy-to-use platform that makes setup, integration, and management simple.
With Quantcast Choice, publishers can use audience insights to responsibly and respectfully harvest information that helps them understand their audience and improve their user experience. Advanced tech makes it possible to gain access to unique insights within minutes, rather than waiting for outdated reports.
Quantcast Choice’s consent management tools are based on a customer-first value system that helps publishers build trust with their audiences and prepare for the future with compliant data collection processes that work in a cookieless world.
Quantcast Choice Reviews
Quantcast Choice has positive reviews on G2, with an overall rating of 4.5 out of 5 stars. Reviewers on the platform rank its ease of use as 9 out of 10, the support team as 8.8 out of 10, and the setup process as 8.3 out of 10.
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