Ad Tech Ecosystem: Trustarc

Qualifications

There are no minimum requirements for publishers to use Trustarc. The platform is designed to support the needs of publishers of all sizes and niches. 

To discover the solutions and privacy programs best suited to your business, you can request a demo of the technology, where a representative will work with your team.

Benefits for Publishers

Trustarc’s highest-rated features include identity verification, data subject access requests, and data access governance. 

The platform also provides data mapping and discovery tools that help publishers understand the risks their users face. This allows them to protect consumer data, meet regulatory requirements, and outshine competitors by going beyond the bare minimum industry standards.

Trustarc’s data governance is more transparent than many other DMPs and provides publishers with complete control. With the platform’s cookie consent manager, publishers can remain compliant with regulations across the US and the rest of the world. 

The platform’s ad compliance tools empower your users to control their own ad preferences, establishing a unique level of trust between publishers, advertisers, and site visitors. 

Finally, the platform’s website monitoring capabilities allow publishers to gain a unique level of insight into their site’s tracking behavior, therefore reducing the risk of non-compliance and improving overall user experience.

Ultimately, these benefits have measurable results; a Forrester Study found that TrustArc users experienced an average ROI of 126%.