Ad Tech Ecosystem: Usercentrics
What is Usercentrics?
Usercentrics is a leading consent management platform (CMP) where publishers can harvest and leverage data from their users in a responsible and respectful way. Publishers can stay compliant and grow their businesses across devices by using Usercentrics’ privacy tools to build trust with their audiences.
All About Usercentrics
Qualifications
There are no minimum stated qualifications for working with Usercentrics. The platform is available to publishers at no charge for 30 days, which allows them to explore all the available features before signing up for a plan.
Benefits for Publishers
Usercentrics approaches consent management from a perspective of balance. The platform provides benefits that support both privacy compliance and business growth.
The platform is designed to support publishers of all sizes. App CMP is ideal for mobile publishers and the core CMP is ideal for larger publishers looking for a customizable solution. Even small organizations and beginner publishers can benefit from Cookiebot, the platform’s self-serve software.
Usercentrics is trusted around the world for its innovative tech that is easy to learn and master. Usercentrics CMP provides customizable consent management solutions for websites that help protect privacy and drive revenue.
Publishers who use Usercentrics CMP can mitigate the risk of noncompliance by staying on top of the shifting requirements. The platform is easy to set up and manage, so enterprises without a lot of technical expertise can maximize its uses quickly.
Finally, the platform provides extensive reporting capabilities and interaction analytics to help publishers understand their audiences better.
Usercentrics Reviews
Usercentrics has positive reviews on G2 where the company earned an overall rating of 4.5 out of 5 stars and a Winter 2023 Leader award.
The highest-rated features of Usercentric include its integrations and end-user management. Its lowest-rated features include its reporting capabilities and auditing tools.
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