Ad Tech Ecosystem: 152 Media

Qualifications

Publishers using 152 Media need to meet a minimum traffic requirement of 250,000 page views per month. From there, submit the form on the website and answer some preliminary questions about your website and traffic. 

Once your submission is received, a representative will arrange a time to discuss the next steps.

Benefits for Publishers

152 Media is a comprehensive advertising solution that helps publishers boost their revenue numbers by approximately 30%. 

It is designed to be simple to implement and access, making it a popular tool for publishers. A single line of code allows users to access high-value demand sources to improve their CPMs and increase fill rates. 

At the time of writing, nearly 60 percent of the US’s top 10,000 Publishers use header bidding, and 152 Media is engineered to help publishers make the switch so they can grow their revenue. For publishers already using header bidding, adding 152 Media’s demand can boost yield even further. 

In addition to demand, 152 Media also provides publishers with advanced analytics tools and the platform’s unique Simon AI tool — a machine learning system designed to optimize programmatic systems and help you achieve the best results