Ad Tech Ecosystem: Adobe Advertising Cloud

Qualifications

Adobe has stringent traffic and media quality standards to which all publishers and advertisers must adhere. Provided your site is compliant with the platform’s standards, you can connect with a representative to discuss more specific qualifications and compatibility. 

Benefits for Publishers

Publishers using Adobe Advertising Cloud unlock benefits that support marketing and advertising optimization and simplification. Within the platform, publishers can build and manage efficient campaigns and leverage automation tools to increase efficiency.

AI optimization is one of Adobe Advertising Cloud’s best features. Powered by advanced technology, Adobe Sensei highlights potential outcomes, challenges, and opportunities with projections that are updated in real-time.

Adobe’s collaboration tools make it easy for creative and advertising teams to plan and manage successful campaigns. Shared data and native integrations simplify and streamline your collaboration efforts.

Adobe Advertising Cloud’s sophisticated suite of analytics tools empowers publishers and advertisers to achieve objectives and scale their operations. Accessible within a single, user-friendly dashboard, the reporting and insights tools are among the highest-rated features the solution offers.