Ad Tech Ecosystem: Basis Technologies

Qualifications

To work with Basis Technologies, submit a request for a meeting by filling out the contact form on the website. After answering some basic questions about your business and interests, you’ll be connected to a representative. 

In the preliminary meeting, a representative will discuss your current advertising strategy, pain points, goals, and expectations to get an idea of whether or not Basis is the right solution. Then, they will cover the platform’s functionalities and pricing options before laying out the next steps for getting started.

Benefits for Publishers

Basis Technologies offers advertisers more than a traditional DSP. The platform is designed to create more operational efficiency by simplifying the complexity inherent in the ad tech world. 

In Basis, advertisers can manage social, site direct media, search, and programmatic tools all within the same platform. This functionality supports significant time and cost savings for your team. 

The platform has solid numbers that back up these claims. The average Basis users enjoy a 35% increase in overall productivity, a 43% reduction in time spent on media operations, and a 40% decrease in manual activity. 

As for the return on investment, the platform boasts an average rate of 48%.