Ad Tech Ecosystem: Display & Video 360 (DV360)

Qualifications

To get started with DV360, you’ll have to submit your business and contact information to get in touch with a sales representative. Once the company reviews your submission, a Google team member will reach out to discuss pricing and next steps.

Once you’re in DV360, Google provides extensive training resources to help you optimize your experience with the solution.

Benefits for Publishers

Companies using DV360 enjoy three primary benefits: enhanced cross-team collaboration, increased visibility and control, and comprehensive insights. 

In DV360, you can collaborate efficiently across departments — exchange data and information about performance to improve strategy development, team management, and campaign execution.

Display & Video 360 also provides a high degree of transparency regarding budget, so your team will know exactly where your money is going, where ads are being displayed, and which strategies are yielding the best results.

You can also automate bidding and optimization in order to improve efficiency, then review advanced insights and recommendations tailored to help you meet your targets.