Ad Tech Ecosystem: Google AdMob

Qualifications

There are no minimum traffic requirements for working with Google AdMob, but Google does have a list of requirements and policies that publishers are required to adhere to. These policies include the restriction of prohibited content and a minimum user age of 18 years old.

Benefits for Publishers

As one of the leading app monetization platforms, Google AdMob users benefit from access to over 30 premium ad networks and demand sources. The platform also offers tools such as automatic audience segmentation and provides users with multiple options for ads.

Publishers gain access to a variety of ad options and programmatic demand. In-app advertising in AdMob allows publishers to earn ad revenue from one of the largest demand sources while also providing unique analytics and insights into ad performance. 

Finally, AdMob provides customizable templates that help advertisers produce creatives that don’t disrupt the site visitor’s experience.