Ad Tech Ecosystem: Google AdSense

Qualifications

AdSense is an ideal solution for beginner publishers who have little-to-no experience with ad monetization. There are no minimum traffic requirements, but publishers will have to meet a minimum earnings threshold of $100 before they can withdraw their payments.

Benefits for Publishers

Google AdSense is the perfect way for beginner publishers to learn about the world of ad revenue. The platform provides quick and free access to the largest demand network in the world and it helps publishers create a customizable ad experience for their users.

By connecting publishers with relevant and high-value advertisers, AdSense supports a better ad viewing experience, which leads to more engagements and an increased inventory value.