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Ad Tech Ecosystem: Hadron ID™
What is Hadron ID™?
A cookieless identity solution developed by Audigent, Hadron ID™ drives revenue for publishers by making their audience data and inventory actionable for media buyers on their DSPs of choice. Hadron ID™ provides publishers with unparalleled access to real-time audience identification and RTB header bidding, turbocharging the bid stream with targeted DMP and PMP segmentation at massive scale without the use of cookies.
All About Hadron ID™
Benefits for Publishers
Some of Hadron ID™’s main product highlights include:
- Going beyond standard user privacy protection to ensure full compliance with GDPR and CCPA regulations.
- Super fast, low-latency decisions are being made client-side and within its partner’s stack.
- Sharing relevant DMP segment and PMP deal IDs at bid time to drive both audience and inventory monetization.
- Unified data (first-party data, site-level data, contextual data, anaymized CDP data, and more) all made actionable.
- Real-time bid request enrichment with audience data and context to drive bidder volume and higher pricing.
- Being the first-to-market cookieless identity platform.
Qualifications
Hadron ID™ does not explicitly list specific traffic requirements or qualifications on its website.Reviews
There are not any available reviews of Hadron ID™ on popular review sites like Trustpilot or G2, however, the identity solution is deployed across several major technology platforms and highlighted by industry leaders as an advancement that greatly expands addressability through its cookieless tooling.
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