Ad Tech Ecosystem: Index Exchange

Qualifications

There are no minimum traffic requirements or qualifications for working with Index Exchange stated on its website. To get started with the exchange, begin by submitting the contact form on the website. You will be put in touch with a relevant representative who will discuss the next steps.

Benefits for Publishers

Index Exchange provides its users with the ability to monetize with digital ads on every channel and with any ad format. Some of the primary benefits for publishers include access to premium, global demand, and a radically transparent marketplace. 

Publishers using Index Exchange can access advanced tech to monetize all ad formats and manage every channel in their portfolio from a single, user-friendly interface. The platform offers complete control over all transactions and enables customizable inventory deals and packages to foster long-term relationships with high-quality advertisers.

The Index Exchange demand helps boost the value of your inventory by increasing competition from the best buyers in the world. The platform’s wide range of advertisers and agencies makes finding relevant buyers simple. 

Other benefits of using Index Exchange include a suite of identity solutions and analytics tools to improve user experience and increase trust with both advertisers and site visitors. The platform's steadfast commitment to brand safety also increases user experience and ensures your business is safe from legal and reputational harm.

Finally, the support team at Index Exchange is dedicated to simplifying publishers’ experiences with the platform — contact the support team for problem resolution or for anything from integration support to media configuration advice.