Ad Tech Ecosystem: ironSource

Qualifications

Publishers who want to work with ironSource must remain compliant with the platform’s guidelines. They should also make sure they adhere to ad placement best practices. This will ensure the approval process is quick and seamless.

Benefits for Publishers

ironSource offers one of the most comprehensive demand networks for app publishers. The platform also uses a sophisticated algorithm that leverages data to instantly and automatically optimize your auction process.

Publishers using ironSource don’t have to sacrifice control over their monetization strategy since the platform allows you to create user groups, automate aspects of your waterfall, and manage non-bidder networks. 

ironSource has a robust set of reporting capabilities that helps mobile publishers execute better strategies. It also provides access to premium buyers and a series of revenue optimization resources.