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Ad Tech Ecosystem: Lexicon
What is Lexicon?
Launched in 2021, Lexicon, a 33Across product, is a revolutionary identity solution explicitly designed to help publishers thrive in a cookieless environment. It addresses the key challenges publishers face, including limited revenue from non-cookied inventory, user authentication, and other revenue challenges.
All About Lexicon
Qualifications
While there are no Lexicon-specific requirements provided on their website, 33 Across does not have minimum traffic requirements for publishers who want to work with them.Benefits for Publishers
Lexicon offers some unique benefits for publishers:
- Effortless Addressability: Transform your previously undervalued inventory into addressable programmatic revenue streams. Lexicon integrates seamlessly with your existing workflows, requiring no additional technical lift.
- Diversified Demand Sources: Access unique cookieless demand-side platform integrations, expanding the pool of advertisers bidding on your open web inventory.
- Measurable Impact: Track the performance of your addressable inventory with clear, cookied, and non-cookied reporting views. Gain valuable insights into how your privacy-focused strategy is performing.
- Privacy-Centric Approach: Lexicon prioritizes user privacy by respecting consumer choices. You can monetize your inventory while adhering to evolving privacy regulations.
AMPLIFY YOUR Results
Reach the right audience at the right time and drive CTR, VTR, and engagement rates that you won't find anywhere else.