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Ad Tech Ecosystem: Liftoff
What is Liftoff?
Liftoff, which recently merged with Vungle, is a leading app mediation platform that focuses on innovative mobile video ad monetization solutions. The company’s sophisticated tools and history of industry leadership have helped it establish its solid reputation.
All About Liftoff
Qualifications
Liftoff has no listed minimum traffic requirements, but publishers can only request payment once they have surpassed $50 USD.
Benefits for Publishers
As a leader in app monetization, publishers who work with Liftoff can access one of the largest demand networks available. They have advanced reporting tools to provide insights into ad performance and improve campaign strategy.
Liftoff, in conjunction with Vungle, also provides access to an in-house creative team, which specializes in custom creative design, and can support advertisers with creating quality ad units that actually improve user experience instead of damaging it.
Liftoff Reviews
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There is a lack of reviews for Vungle, however, they have received awards and accolades that celebrated its success including the company's recent top 10 spot in dozens of different Performance Index 15 categories.
Liftoff has just one review on TrustRadius, which gave the company an overall 9 out of 10 stars and praised the platform's overall ease of use.
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