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Ad Tech Ecosystem → LiveIntent

Ad Tech Ecosystem: LiveIntent

LiveIntent

What is LiveIntent?

LiveIntent offers a unique approach to identity resolution in a cookieless future. Their solution revolves around the LiveIntent Identity Graph, prioritizing first-party data and authenticated user engagement. Unlike other identity graphs that rely on purchased data, LiveIntent's solution is built daily through organic connections anchored in the consent-based world of email.

All About LiveIntent

Qualifications

While LiveIntent does not explicitly list specific traffic requirements on its webpage, it does have content policies that publishers need to be aware of.

Benefits for Publishers

Publishers can expect the following benefits when working with LiveIntent:

  • Bridge the Identity Gap: LiveIntent's nonID service lets you connect your preferred identifier (email, customer ID, etc.) to the wider ecosystem using an encrypted email address. This ensures data remains secure while enabling audience targeting across devices and browsers.
  • Website Monetization: Unlock revenue from anonymous browser inventory with solutions that don't rely on cookies.
  • Enhanced Site Visitor Resolution: Identify logged-in and anonymous visitors on your website, allowing for more targeted marketing strategies.
  • First-Party Data Control: Maintain complete control over your data. LiveIntent doesn't store or share your data with anyone.

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