Ad Tech Ecosystem: Lotame

Qualifications

There are no minimum traffic requirements to use Lotame’s platform. To begin working with Lotame, complete and submit the contact form on the website and wait for a response from a representative.

Benefits for Publishers

Publishers who use Lotame will gain access to a unique data marketplace — the largest in the world. Lotame’s marketplace is designed to support a future without cookies. It allows you to access segments that are both custom or standard. 

In Lotame, you’ll be able to use a suite of customer data management tools that support a wide range of uses for first, second, and third-party data. Plus, using the company’s identity solutions you will be able to expand your understanding of visitors and improve your user experience.