Ad Tech Ecosystem: Smaato

Qualifications

Smaato has a system in place to ensure publisher traffic isn’t fraudulent or low-quality. This helps to ensure brand safety and improves viewability metrics. As a result, publishers who want to work with Smaato must ensure their traffic meets the company’s standards.

Benefits for Publishers

Using an innovative in-app unified bidding solution, publishers can achieve high fill rates and maximize their eCPMs with the platform’s real-time competition.

As an open marketplace, publishers using Smaato don’t need a subscription, so multiple partners outside of Smaato can connect in its space.

Finally, the platform’s SDK is easy and efficient to integrate and is always up-to-date with the latest innovations in ad tech. Some of the platforms leading benefits are competitive intelligence, unified competition, and contextual targeting capabilities.