Ad Tech Ecosystem: Teads

Qualifications

Teads requires publishers who work with them to meet a minimum traffic threshold of 100,000 page views per month. 

If you meet the traffic requirements and would like to get started with the platform, you can begin by submitting the form on the website. You’ll be required to answer some questions about your business, traffic, and contact information. 

Once your submission is received, you’ll be connected to a sales representative who will guide you through the next steps.

Benefits for Publishers

Teads provides publishers with a robust suite of advertising tools including an open exchange platform, a self-serve dashboard, and a wide variety of customization options.

Within the open exchange platform, publishers can leverage tools to sell more video ad placements, improve impression numbers, increase overall engagement, and improve user experience. The result is higher-value inventory and maximized revenue. 

The dashboard is where publishers can access unique insights about campaign performance and how ads from each ad partner perform. This helps publishers create enduring partnerships with advertisers that consistently outbid competitors and deliver high-quality creatives that resonate with their audiences. 

Teads places a high value on user experience. The Teads Studio is a unique feature where publishers can personalize creatives to enhance visitors’ ad viewing experience across a variety of devices.