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Ad Tech Ecosystem: TRUSTX
What is TRUSTX?
TrustX is a premium private marketplace, connecting the world’s most trusted advertisers and publishers and curating deals on highly viewable inventory. Their mission is to rebuild the digital supply chain with trust and transparency at the core.
Though TRUSTX continues to operate independently, in May 2024, it became part of Symitri, a data security company founded to strike a balance between the data advertisers and publishers need and the privacy consumers deserve.
All About TRUSTX
Benefits for Publishers
TRUSTX is a cooperative private marketplace and a certified public benefit corporation (B-Corp), established to forge a sustainable future for programmatic media rooted in trust, transparency, and a genuine value exchange between buyers and sellers.
TRUSTX offers advertisers access at scale to all-premium inventory through the most direct buyer-to-seller connection in media. The clearest, cleanest path in programmatic, TRUSTX prides itself on being a frictionless “EZ-button” for privacy-protected digital advertising across the open web and 100% free from made-for-advertising (MFA) content.
Qualifications
Whether via run-of-network, one-to-one deals, or contextual PMPs, TRUSTX has a range of buying options that can help brands reach their audience effectively and sustainably, as measured by Scope3, in premium, brand-safe environments.
Reviews
While TRUSTX doesn’t have any reviews on popular review platforms like Trustpilot or Gartner, TRUSTX is trusted by some of the world’s most respected lifestyle, sports, entertainment, tech, and news brands including Warner Bros Discovery, CBS, Paramount, and Disney.
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