Ad Tech Ecosystem: The Trade Desk Unified ID 2.0

Qualifications

UID2 doesn’t state minimum qualifications on the website, but publishers must request access in order to receive more information. 

You can request access and read documents on The Trade Desk’s site, or reach out to us here at Playwire, as we partner with hundreds of solutions including The Trade Desk.

Benefits for Publishers

UID2 is The Trade Desk’s identity management solution that helps the entire digital advertising ecosystem prepare for a cookieless future. The solution provides publishers with advanced targeting capabilities that are precise and compliant with all relevant privacy laws. 

The Trade Desk and the team at UID2 are laser-focused on keeping up with every change in the regulatory landscape, so you’ll never be caught off-guard. This proactive approach makes it easy to build trust with visitors and advertisers and boosts user experience and engagement metrics.

Using UID2, publishers can access efficient advertising and management capabilities that cover all devices and channels. Direct integration improves workflows for enhanced collaboration across teams. It also increases data security, protecting your users and cementing your site’s reputation as trustworthy.