Ad Tech Ecosystem: Yahoo Native

Qualifications

Yahoo Gemini has a low minimum traffic requirement of 10,000 pageviews per month, making it one of the most accessible options on the market. Within Gemini, publishers can access Yahoo Native.

Benefits for Publishers

The Yahoo Native marketplace is the industry’s only native advertising solution that provides publishers with native and search advertising within a central platform. This makes navigating and managing complicated ad tech stacks simpler.

Using innovative technology, Yahoo Native provides publishers with powerful insights and data that fuel strategic campaign design and execution. These analytics tools help improve performance and drive revenue for both publishers and advertisers.

The platform’s focus on brand safety prevents low-quality ads from appearing on sites and ensures the protection of users and the preservation of user experience.

Finally, Yahoo Native is compatible with a wide range of non-disruptive ad formats, including image, video, app install, carousel, Yahoo Mail, and Moments.