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Drive Insights with Advanced Yield Analytics
Real-time ad revenue analytics and insights at your fingertips.
Simple enough for executives. Powerful enough for yield professionals.
- Simple: Pre-built reports serve leadership with the push of a button.
- Powerful: Yield ops professionals can drill down and answer detailed questions.
Acquisition + Demographics
RAMP® allows you to break down ad revenue performance across channels. Get as granular as you want, including breaking down by:
- Campaign
- UTM data
- User + environment data
- And so much more
Content + Engagement
Understand the performance of your site content in generating ad revenue. Break down sections of your site, or drill down to the performance of a single page. See performance across dimensions like:
- Topic
- Author
- Category
- And so much more
Bidder Performance
Yield ops professionals have full visibility into every part of the bidding process to surface insights and optimize ad revenue. On a per-bidder basis, you can see things like:
- Bid CPM
- Number of bid requests
- Win and bid rate
- And so much more
I can’t overstate how important the data provided by RAMP’s Advanced Yield Analytics is for me as a publisher. It is something I’ve never seen before but always wanted. Now that I have it, I feel like I have been flying blind for the past 21 years.
2X
GTPlanet doubled their ad revenue over their previous solution when they joined Playwire.
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Playwire is a tremendous partner, and their customer care is unparalleled. Playwire is always accessible to immediately address any questions or problems we have. I’ve worked with a lot of partners in my career, and I would say Playwire is one of the best in terms of focusing on the customer.
Our relationship with Playwire started five years ago and since day one, we have seen an impact on our revenue through better direct sales management, yield management, and management of our ad stack.
Working with the Playwire team has been one of the easiest and most valuable parts of our business this year. Everyone is extremely collaborative, supportive, and motivated by our shared success.
We saw results immediately and have seen both premium demand and programmatic revenue from their killer combination of direct sales and full-stack revenue amplification.
Within the first month or so, I saw about a 20% increase in revenue, and by the time the holiday season was rolling around, the revenue was more like a 90% increase over the best month I had ever had with [my previous provider].
Playwire has been more than open and receptive to the small sites under the LG Media Network umbrella. They’re helping us out, spending time on these smaller partners, and growing with us every step of the way.
Transparency, and understanding how my site is making money is paramount. With Playwire, I feel empowered like never before to grow my business.