The Complete App Monetization Resource Center

You have a couple of different methods you can choose to monetize your app, depending on the type of app you have and your user base. In general, you'll follow these steps to monetize an app:

1. Start by considering monetizing your app with ads:
   • Banner Ads
   • Interstitial Ads
   • Rewarded Ads
   • Native Ads
2. Consider additional monetization strategies:
   • Monetizing an App Through Ad Removal
   • App Subscriptions
   • App Data Monetization
   • In-App Purchasing
3. Continue to optimize over time

This article provides a brief guide on how to monetize your app put together by our own app monetization experts.

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The best way to monetize a free app is with in-app ads.

This article will help you learn how to build an app advertising strategy that will last for years and scale up as you grow.

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The most common app monetization strategy is using in-app advertising to generate revenue. In addition, you may consider the following strategies:

• Monetizing an App Through Ad Removal
• App Subscriptions
• App Data Monetization
• In-App Purchasing

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In-app ads can pay very different CPMs depending on the audience of your app, and how much first-party data you have available on your audience.

Choosing an app monetization platform that incorporates the following features will help get the highest bang for your buck:

• Incorporates many sources of demand (rather than a single app mediation partner as is common in most SDKs)
• Incorporates direct sales deals to bring premium brand dollars (which significantly affects average CPM)
• A data management platform (to collect and house data on your audience) 

The effectiveness of in-app ads are highly dependent on the types of ad units you use. Carefully choosing the most impactful ad units (and choosing an ad monetization platform that offers them) will help improve the effectiveness of your app ads. Some of the most impactful ad units include:

• Interstitials
• Rewarded ads
• Playable ads

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In the relatively short time since apps became a well-known feature of daily life, a lot has changed on the advertising side of apps. App mediation was a rough business in the early days, but new leaders have emerged in the space. These leaders have risen to the top because they have offered not just new approaches, but better approaches.

That isn’t to say that the old way isn’t still around — lots of app mediation partners still put publishers through the outdated and inefficient methods of the early days — but there is something better to be had in the app publishing space in 2022.

In this article, we examine the then vs. now of app mediation. Read more here.