The in-article native ad unit is a display ad unit that appears between paragraphs of text within an article on a webpage or between other text-based content. It’s a native unit which means it seamlessly flows within the content itself for a less disruptive experience.
This ad unit essentially has 100% viewability because it’s natively integrated into the reader’s natural flow with your webpage. With it being placed between paragraphs of text the reader will naturally see the ad as they continue to scroll and read.
And since this ad unit is in view longer it monetizes better compared to other ad units.
Better viewability equals higher revenue potential. Some of our publishers have seen a 10%-15% increase in revenue since adding the in-article ad unit to their website!
FAST AS LIGHTNING
User experience is enhanced with the Playwire Bolt Video Player now being 2x faster when viewed on the Chrome browser, and video viewability exceeding 80%!
We built a Consent Management Platform (CMP) to help you manage user consent and comply with GDPR. If you’re interested, please contact us to implement this tool.
PlugIN! is relaunching with a few very useful updates! Our game server plugin for advertising now has even more ad placements for additional revenue opportunities. As an added bonus, custom reporting is available so server owners can manage performance data of multiple servers all in one dashboard.
WHAT IS VIEWABILITY ANYWAY?
Viewability has been mentioned a lot in this newsletter. Viewability aims to track ad impressions that are actually viewed by a real person rather than simply served impressions. A higher viewability score translates to higher revenue opportunities.
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