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Increase Revenue While Maintaining Privacy and Compliance
The RAMP® CMP promulgates consent information to advertisers so you (and advertisers) can rest assured you are always in compliance with all regulations.
It’s simple: you’ll get lots of emails from vendors making promises they can’t keep, but it’s what goes on behind the scenes that counts. And Playwire puts in the work behind the scenes that drives higher ad revenue for us.
2x
Doubled ad revenue after switching to Playwire.
The RAMP® CMP is based upon TCF v2, an IAB standard, and supports the privacy policies of both CCPA and GDPR.
REVENUE INTELLIGENCE®
Drive 30% higher revenue with algorithms that maximize yield on every impression.
DIRECT SALES
Get access to premium demand you can’t get anywhere else, driven by a global direct sales team.
AN EXPERT TEAM
RAMP® is backed by an extensive team of experts, all focused on accelerating publisher revenue and growth.
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Playwire is a tremendous partner, and their customer care is unparalleled. Playwire is always accessible to immediately address any questions or problems we have. I’ve worked with a lot of partners in my career, and I would say Playwire is one of the best in terms of focusing on the customer.
Our relationship with Playwire started five years ago and since day one, we have seen an impact on our revenue through better direct sales management, yield management, and management of our ad stack.
Working with the Playwire team has been one of the easiest and most valuable parts of our business this year. Everyone is extremely collaborative, supportive, and motivated by our shared success.
We saw results immediately and have seen both premium demand and programmatic revenue from their killer combination of direct sales and full-stack revenue amplification.
Within the first month or so, I saw about a 20% increase in revenue, and by the time the holiday season was rolling around, the revenue was more like a 90% increase over the best month I had ever had with [my previous provider].
Playwire has been more than open and receptive to the small sites under the LG Media Network umbrella. They’re helping us out, spending time on these smaller partners, and growing with us every step of the way.
Transparency, and understanding how my site is making money is paramount. With Playwire, I feel empowered like never before to grow my business.
