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Data and Audience Solutions → Audience Segments

Additional Audience Segments

image-May-01-2023-07-33-22-9899-PM

High-Impact
IAB + Custom
Audience Segments

IAB Segments

Automotive
Business and Finance
Education
Food and Drink
  • Alcoholic Beverages
  • Dining Out
Foreign and International
Healthy Living
Home and Garden
News and Politics
Pop Culture
  • Humor and Satire
Science
Style and Fashion
Technology and Computing
  • Virtual Reality
Travel

Custom Segments

Marketplace/eCommerce
Parks and Nature
Religion and Spirituality
Technology and Computing

How to Access Playwire's
Audience Segments

Data & Audience Solutions - All Major DSPs

All Major DSPs

Playwire’s data is currently available through all major DSPs including, but not limited to, DV360, The Trade Desk, Xandr, and MediaMath.

Learn More

Data_Audience_Solutions-Access-Segments-Liveramp

LiveRamp

Users can access Playwire’s data through LiveRamp’s open marketplace.
 
You can do this in one of two unique ways.
 
Either request access right inside LiveRamp or request the desired segments through your chosen social media platform’s campaign tool (Facebook, Instagram, TikTok, etc.)
 
Data_Audience_Solutions-Access-Segments-Google Ad Manager

Google Ad Manager 360

If you utilize Google Ad Manager 360 and have the Audience feature enabled, you can utilize Playwire’s data and audience segments right inside your GAM360 account.

Learn More

 

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