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Data and Audience Solutions → Sports

Audience Segments: Sports

Data_Audience_Solutions-Demographics-Hero-Sports

High-Impact
IAB + Custom
Audience Segments

Sports

  • American Football
  • Auto Racing
  • Baseball
  • Basketball
  • Boxing
  • College Sports
  • College Football
  • College Basketball
  • Extreme Sports
  • Golf
  • Ice Hockey
  • Poker and Professional Gambling
  • Skateboarding
  • Snowboarding
  • Soccer
  • Tennis
  • Wrestling

How to Access Playwire's
Audience Segments

Data & Audience Solutions - All Major DSPs

All Major DSPs

Playwire’s data is currently available through all major DSPs including, but not limited to, DV360, The Trade Desk, Xandr, and MediaMath.

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Data_Audience_Solutions-Access-Segments-Liveramp

LiveRamp

Users can access Playwire’s data through LiveRamp’s open marketplace.
 
You can do this in one of two unique ways.
 
Either request access right inside LiveRamp or request the desired segments through your chosen social media platform’s campaign tool (Facebook, Instagram, TikTok, etc.)
 
Data_Audience_Solutions-Access-Segments-Google Ad Manager

Google Ad Manager 360

If you utilize Google Ad Manager 360 and have the Audience feature enabled, you can utilize Playwire’s data and audience segments right inside your GAM360 account.

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