THE PLAYWIRE FLEX SUITE
EXCLUSIVE NEW CUSTOM FORMATS
A proprietary collection of ad formats that leverage Playwire's code on page technology to deliver custom high-impact roadblocks and 100% SOV placements.
HIGH IMPACT FORMATS AT UNPRECEDENTED SCALE
FLEX VIDEO
Large-format mobile video that loads above content and remains sticky.
- Loads above content to capture attention
- Sticky unit collapses and expands as the user scrolls, offering continuous video play
- Auto-play, Non-skip, 15s creatives
- Can be upgraded to 100% SOV roadblock to offer advertiser exclusivity
FLEX SKIN
HIGH IMPACT CUSTOM
100% SOV placement highly sought after by brands.
- Media format can include video and shoppable features
- Cross-platform unit that is adhesive, dynamic, and responsive
- Automatically compresses itself as the user scrolls through the site
- Can be upgraded to 100% SOV roadblock to offer advertiser exclusivity
FLEX RAIL
MOBILE EXPANDABLE
Create a full-screen interactive mobile canvas.
- Automatically loads as an animated overlay capturing attention
- User is prompted to expand unit to reveal large format video or interactive full screen canvas
- If not expanded, adhesive unit collapses and stays in view as the user scrolls the page
- Can be upgraded to 100% SOV roadblock to offer advertiser exclusivity
MAKE IT A ROADBLOCK
ROTATIONAL 100% SOV
Block out the competition.
Roadblock the first page impression across our ecosystem, securing 100% SOV, and blocking out all other advertisers.
Available as an add-on with any of our Flex Suite units.
AN ECOSYSTEM BUILT ON TRUST
AND VALUE FOR ADVERTISERS
The Playwire ecosystem offers curated inventory and a vetted list of premium publishers with deeply engaged audiences.
TRUSTED BY THE
WORLD'S TOP ADVERTISERS
BREAKTHROUGH THE NOISE WITH HIGH IMPACT CUSTOM AT SCALE
Combine cutting-edge custom elements with targeted high-impact media to deliver efficiency and effectiveness.