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Publisher training for Google Analytics 4

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GA4 Tutorials for Publishers

GA4 Top Pages Report

This video goes through the top pages report and shows you how to:

  • Filter by specific page
  • Compare time periods
  • View page-level metrics 

GA4 Audience Overview Tab

This video explores the audience overview tab and shows you how to:

  • View data based on page-level events
  • Compare audience-based metrics
  • Set up events to trigger conversion metrics

Engagement Metrics

This video walks through engagement metrics and will show you how to:

  • View duration and engagement analytics
  • Access even more insight into your overall site engagement via Google Search Console

Advanced Yield Analytics

How to Narrow Reporting

This video explores users' ability to narrow their reporting and will show you how to:

  • Access more granular data points
  • Filter your reports by location, device, or time of day

Using GA4 with Subdomains

This video navigates GA4 with subdomains and will show you how to:

  • Setup a data stream for each subdomain
  • View a complete 'roll-up' report across subdomains
  • Understand GA4 tracking pixels

How to Navigate GA4's User Interface

This video goes through GA4's new user interface and will show you how to:

  • Build a custom user interface
  • Review the metrics most important to you
  • Store and manage reports based on event-based data

How to View Device and Page Analytics

This video walks through device and page analytics and will show you how to:

  • Navigate the interface to input dimensions
  • Build out comparison reports
  • View device and page-level analytics

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