Publisher training for Google Analytics 4

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GA4 Tutorials for Publishers

GA4 Top Pages Report

This video goes through the top pages report and shows you how to:

  • Filter by specific page
  • Compare time periods
  • View page-level metrics 

GA4 Audience Overview Tab

This video explores the audience overview tab and shows you how to:

  • View data based on page-level events
  • Compare audience-based metrics
  • Set up events to trigger conversion metrics

Engagement Metrics

This video walks through engagement metrics and will show you how to:

  • View duration and engagement analytics
  • Access even more insight into your overall site engagement via Google Search Console

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How to Narrow Reporting

This video explores users' ability to narrow their reporting and will show you how to:

  • Access more granular data points
  • Filter your reports by location, device, or time of day

Using GA4 with Subdomains

This video navigates GA4 with subdomains and will show you how to:

  • Setup a data stream for each subdomain
  • View a complete 'roll-up' report across subdomains
  • Understand GA4 tracking pixels

How to Navigate GA4's User Interface

This video goes through GA4's new user interface and will show you how to:

  • Build a custom user interface
  • Review the metrics most important to you
  • Store and manage reports based on event-based data

How to View Device and Page Analytics

This video walks through device and page analytics and will show you how to:

  • Navigate the interface to input dimensions
  • Build out comparison reports
  • View device and page-level analytics

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