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Yield Account Manager

New York, NY
Full-time


Do you want to get a foot in the door at an online Advertising and Media company that has seen tremendous growth? Do you want to work in the world of online video; one of the fastest growing advertising formats in the world? Then Playwire is the place for you…

Playwire Media is a full-service digital innovation partner that leverages online advertising and proprietary technologies to build publishing brands in the gaming and entertainment verticals.

To keep pace with our explosive growth, we are currently seeking a Yield Account Manager. As the Yield Operations Account Manager, you will leverage your industry contacts to develop new relationships with DSPs and SSPs. You will be building a demand pipeline resulting in new incremental business across Display, Video, App, and any new lines of business. Responsibilities include striking partnerships with DSPs and SSPs, overseeing the relationships with each demand partner, and growing spend for each account. Understanding the demand stack layers and how the pieces fit together (client side, server side, TAM, Open Bidding, etc.) is critical.

Essential Functions:

  • Find and win new demand partners for Video, Display, Native, App, and all Playwire advertising solutions
  • Establish strong relationships and integrations with SSPs, DSPs, and Exchanges
  • Manage the onboarding process for new demand partners, from lead generation through integration
  • Develop a systematic approach for prospect follow ups to keep them moving through the sales funnel
  • Identify gaps in our demand stack and provide recommendations on how to address them
  • Optimize the current demand stack to ensure the most impactful demand partners are in rotation
  • Leverage a strong understanding of account growth tactics to scale active partnerships
  • Plan, develop and build Display, Video, App, and CTV demand stacks
  • Develop a fluid understanding of all active accounts and deals: rates, rev shares, and publisher mix

Qualifications:

  • Bachelor’s degree in related field or equivalent
  • 3-5 years’ experience in advertising, marketing or digital media
  • In depth knowledge of DSPs, SSPs, and Exchanges
  • Experience with contract negotiation
  • Experience with demand partner integrations
  • Knowledge of display, video, app, and CTV spaces
  • Advanced knowledge of Excel

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