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Yield Operations Director

Boca Raton, FL 33431
Full-time


Do you want to get a foot in the door at an online Advertising and Media company that has seen tremendous growth? Do you want to work in the world of online video; one of the fastest growing advertising formats in the world? Then Playwire is the place for you…

Playwire Media is a full-service digital innovation partner that leverages online advertising and proprietary technologies to build publishing brands in the gaming and entertainment verticals.

To keep pace with our explosive growth, we are currently seeking a Yield Operations Director. As the Yield Operations Account Director, you will be working directly with Playwire’s VP of Yield to optimize our Display, Video, OTT, Native, and App inventory worldwide. Leveraging your industry knowledge, you will be tasked with maximizing yield across our ecosystem through continuous experimentation. Responsibilities include formulating new ways to bring in incremental revenue, overseeing the life cycle of new initiatives, working with the Partner Success to identify new opportunities, evaluating connection health, and growing spend for each partner. Understanding the demand stack layers and how the pieces fit together (client side, server side, TAM, Open Bidding, etc.) is critical. This is not a management role.

Essential Functions:

  • Find and develop new yield initiatives for Video, Display, Native, App, and all Playwire advertising solutions
  • Oversee the life cycle of new initiatives, analyzing results and making recommendations
  • Identify gaps in our demand offering and provide solutions on how to address them
  • Working with other departments to identify gaps in offerings
  • Ensure our partner connection health is maximized
  • Leverage a strong understanding of account growth tactics to scale active partnerships
  • Develop a fluid understanding of all active accounts and deals: rates, rev shares, and publisher mix

Qualifications:

  • Bachelor’s degree in related field or equivalent
  • 3-5 years’ experience in advertising, marketing or digital media
  • In depth knowledge of GAM for video and display
  • Experience with demand partner integrations
  • Knowledge of display, video, app, and CTV spaces
  • In-depth knowledge of Prebid and Header bidding
  • Advanced knowledge of Excel

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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