Sales leader in AdTech industry with two decades of experience will drive new revenue growth and deepen partner relationships at Playwire
November 9, 2020 — Playwire, a global technology company specializing in revenue amplification for publishers and content creators, just announced that Jason Bowman will join their rapidly growing team as VP of East Coast Sales.
Jason Bowman joins Playwire with over 20 years of media sales experience, most recently as Head of Strategic Growth Partnerships at The Weather Channel. Prior to that, Bowman led sales teams in the AdTech and content space, notably at Viacom and National Geographic. Here he drove revenue growth and established business relationships using his extensive connections within the industry. Throughout his media career, Bowman has cultivated strategic advertising partnerships with a long list of fortune 500 firms, including Disney, Universal, Wal-Mart, and Target.
At Playwire, Bowman will be responsible for strengthening the company’s existing partner relationships with name-brands like Chess.com, Overwolf, Collider, Party City, and Barnes & Noble, while also creating new opportunities using his connections with a variety of clients and agencies. His in-depth understanding of programmatic digital advertising will enable him to quickly become a value-add for Playwire’s partners and other brands looking to monetize their user bases. Bowman will also play a critical role in shaping Playwire’s sales and revenue growth strategies going forward.
“Jason is a proven sales professional in the advertising space and a great fit for the Playwire team,” stated Jayson Dubin, CEO of Playwire. “With such an outstanding track record for developing long-term relationships with numerous clients and agencies, he’s the ideal person to help us expand our strategic footprint with more of today’s leading brands. We’re looking forward to leveraging his expertise to further Playwire’s mission to maximize ad revenue for online publishers and content creators.”
Playwire is a global revenue amplification company with the knowledge and technology content owners need to maximize revenue and grow their audiences. The company’s portfolio includes management of over 450 websites, serving 12 billion video and display ads, and streaming one billion minutes of video each month. Playwire’s exclusive partner relationships help brands to connect and engage with their desired audiences in a safe and authentic manner. Playwire is headquartered in Deerfield Beach, Florida, with business operations and satellite offices spanning from San Francisco to Singapore. For more information, visit playwire.com