Breakthrough with Kids Audiences at Scale
Connect your brand with today's most engaged young audiences through Playwire's premium kids' ecosystem. Safe, compliant, and built for performance.

Reach Kids Audiences Everywhere They Are
Reach 80%+ of Kids in the US
Playwire's kids' ecosystem delivers unmatched scale across premium environments:
- 80% reach of US kids 2-12 monthly
- 250M+ monthly video impressions
- 95% video completion and viewability rates
- COPPA-compliant delivery across CTV, mobile, and gaming

Simplify Your Kids' Marketing
No more piecemeal campaigns. Use one platform to reach kids across:
- Premium CTV inventory
- Mobile gaming environments
- Metaverse experiences
- Brand-safe websites







Start With Premium Video at scale
Cross-Platform Video Solutions
Where Kids' Content Comes to Life
Reach young audiences through:
- CTV & Streaming: Premium inventory across Samsung TV+, LG Channels, Tubi, and more
- Mobile In-App: High-impact integrations in leading kids' apps
- Gaming & Metaverse: Custom activations in top gaming environments
- Web Video: Brand-safe video across premium publisher sites

Then Layer in Strategic Elements
Custom Creative & Integration
Stand Out Safely
- Playwire Studios: Our in-house team crafts 70% of all high-impact creative run across our ecosystem
- 360° Experiences: Bridge CTV and mobile with innovative second screen activations
- Custom Gaming Integrations: Reach kids in the metaverse through native brand experiences

Passion Point Targeting
Connect Through Content Kids Love
Target across categories including:
- Family & Children
- Animals & Nature
- Action & Adventure
- Gaming & eSports
- Animation & Anime
- Science Fiction

Why choose Playwire for your Kids' Advertising?
Unmatched Scale & Safety
Reach Without Risk
- COPPA-compliant delivery across all platforms
- KidSafe and GDPR certified environments
- Brand-safe, premium publisher network
Innovation That Performs
Beyond Basic Banners
- High-impact creative that drives engagement
- Cross-platform delivery that follows the audience
- Real-time optimization across all channels
Kids' Marketing Expertise
17+ Years of Leadership
- Deep understanding of kids' digital behavior
- Custom solutions design for maximum impact
- Dedicated support from kids' marketing experts
Trusted by Leading
Kids' Brands







Ready to Break Through?
Let's talk about amplifying your message across premium kids' environments that deliver results.