Breakthrough with Kids Audiences at Scale

Connect your brand with today's most engaged young audiences through Playwire's premium kids' ecosystem. Safe, compliant, and built for performance.

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Reach Kids Audiences Everywhere They Are

Reach 80%+ of Kids in the US

Playwire's kids' ecosystem delivers unmatched scale across premium environments:

  • 80% reach of US kids 2-12 monthly
  • 250M+ monthly video impressions
  • 95% video completion and viewability rates
  • COPPA-compliant delivery across CTV, mobile, and gaming
Reach 80_ of Kids

Simplify Your Kids' Marketing

No more piecemeal campaigns. Use one platform to reach kids across:

  • Premium CTV inventory
  • Mobile gaming environments
  • Metaverse experiences
  • Brand-safe websites
Simplify Your Kids Marketing
Outfit7
Kidoodle
Sparknotes
Univision
Philo
Zigazoo

Start With Premium Video at scale

Cross-Platform Video Solutions

Where Kids' Content Comes to Life

Reach young audiences through:

  • CTV & Streaming: Premium inventory across Samsung TV+, LG Channels, Tubi, and more
  • Mobile In-App: High-impact integrations in leading kids' apps
  • Gaming & Metaverse: Custom activations in top gaming environments
  • Web Video: Brand-safe video across premium publisher sites
Cross-platform video solutions

Then Layer in Strategic Elements

Custom Creative & Integration

Stand Out Safely

  • Playwire Studios: Our in-house team crafts 70% of all high-impact creative run across our ecosystem
  • 360° Experiences: Bridge CTV and mobile with innovative second screen activations
  • Custom Gaming Integrations: Reach kids in the metaverse through native brand experiences
Vertical Entertainment 2-1

Passion Point Targeting

Connect Through Content Kids Love

Target across categories including:

  • Family & Children
  • Animals & Nature
  • Action & Adventure
  • Gaming & eSports
  • Animation & Anime
  • Science Fiction
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Why choose Playwire for your Kids' Advertising?

Unmatched Scale & Safety

Reach Without Risk

  • COPPA-compliant delivery across all platforms
  • KidSafe and GDPR certified environments
  • Brand-safe, premium publisher network

Innovation That Performs

Beyond Basic Banners

  • High-impact creative that drives engagement
  • Cross-platform delivery that follows the audience
  • Real-time optimization across all channels

Kids' Marketing Expertise

17+ Years of Leadership

  • Deep understanding of kids' digital behavior
  • Custom solutions design for maximum impact
  • Dedicated support from kids' marketing experts

Trusted by Leading
Kids' Brands

McDonalds
Nissan
American Eagle
Playstation
Subway
Netflix
P&G
Alienware
Hulu

Ready to Break Through?

Let's talk about amplifying your message across premium kids' environments that deliver results.

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