Letterboxd, a social networking site for discovering and discussing films worldwide has teamed up with Playwire, a global technology company specializing in revenue amplification for publishers and content creators.
The Letterboxd deal expands Playwire’s existing portfolio of Entertainment publishers soon after the company’s announcement of an exclusive partnership with Collider. Advertisers will have even more of an opportunity to target a highly engaged community of movie fans and enthusiasts.
Letterboxd allows users to track and share their opinions about films and keep up with what their friends watch. It’s also the ideal platform for discovering what movies to watch next. Letterboxd has over 700,000 active users each month across its iOS, Android, and Apple TV apps.
“We are excited to partner with a premier entertainment-oriented ad partner like Playwire,” stated David Larkin, VP of Strategy and Business Development at Letterboxd. “This is a great step to keep our business top of mind for media buyers who want to get their messages in front of a vocal and vibrant movie-loving community.”
With over 600 million monthly views from passionate film fans, Letterboxd offers enormous potential for advertisers to reach consumers in the Entertainment space. Brands can target their ideal customers through email newsletters, push notifications, and in-app ad placements. Moreover, media buyers have granular control over which Letterboxd members see their ads based on a multitude of criteria from geographic location to films watched and other recent activity.
The consumption of streaming media and entertainment has steadily increased since the onset of the global pandemic. With theatrical releases switching to VOD as well as the creation of more streaming services, people are watching and talking about movies more than ever before. This year alone Letterboxd has seen a 40% increase in users and a 72% increase in pageviews from people wanting to engage with the media they are consuming.
“We are proud to welcome Letterboxd into our publishing partner family,” said Jayson Dubin, CEO and Founder of Playwire. “It is a win-win situation when non-intrusive video ads can garner the attention of film fans and critics alike.”
Playwire is a global revenue amplification company with the knowledge and technology content owners need to maximize revenue and grow their audiences. Playwire’s portfolio includes management of over 450 websites, serving 12 billion video and display ads, and streaming one billion minutes of video each month. Playwire’s exclusive partner relationships help brands to connect and engage with their desired audiences in a safe and authentic manner. Playwire is headquartered in Deerfield Beach, Florida, with business operations and satellite offices spanning from San Francisco to Singapore. For more information, please visit https://www.playwire.com and on LinkedIn.
Letterboxd is a global social network for grass-roots film discussion and discovery. Use it as a diary to record and share your opinion about films as you watch them, or just to keep track of films you’ve seen in the past. Showcase your favorites on your profile page. Rate, review and tag films as you add them. Find and follow your friends to see what they’re enjoying. Keep a watchlist of films you’d like to see, and create lists/collections on any given topic. They’ve been described as “like GoodReads for movies”. They have apps for iOS, Android and Apple TV. Pro members get an ad-free experience, personalized all-time and annual stats pages, the ability to clone other members’ lists, filter activity streams by entry type, filter lists (and other views) by what’s available on popular streaming services, and much more.