Cinelli's Innovative Flex Skin Ad Unit Redefines Web Display Advertising, Setting New Industry Benchmarks

Boca Raton, FL, May 24, 2024 - Playwire, a global technology company specializing in revenue amplification for publishers, is proud to announce that Erica Cinelli, Vice President of Creative, has been recognized as a 2024 TITAN Women in Business award winner for Female Executive of the Year in Art & Creative.

With over 15 years of hands-on experience in graphic and web design, advertising, responsive and mobile web, UX/UI, digital media, print, e-commerce, SEO, analytics, team leadership, and project management, Erica has been instrumental in driving Playwire's creative vision and delivering high-impact, profitable, and contextually relevant ads for global brands.

Since joining Playwire as a Creative Director in January 2021, Erica quickly rose to the position of Vice President of Creative, leading a talented team of video producers, content producers, graphic designers, and interactive developers. Her unique blend of technical expertise and creative passion has been pivotal in maintaining Playwire's visual identity and supporting the company's marketing initiatives.

"Erica is a skilled leader who consistently demonstrates a remarkable ability to inspire and guide her team, manage resources, and foster a collaborative and results-driven environment," said Playwire Chief Experience Officer, Noah Forster. "The projects she leads play a crucial role in driving revenue for Playwire's publishers and results for our advertiser partners — all while enhancing the ad experience for audiences across web, app, and CTV. Her professional excellence and exceptional character make her an invaluable part of our team."

One of Erica's most notable achievements is the development of Flex Skins, one of Playwire's highest-yielding options for web display ads. This innovative ad unit, created in collaboration with her creative team and cross-departmental colleagues, has set new industry benchmarks for engagement and click-through rates while enhancing the overall user experience.

Flex Skin Ad Unit: A Game-Changer in Web Display Advertising

Flex Skins, envisioned and developed by Erica Cinelli and her team, is a fully responsive ad unit that combines a flex leaderboard at the top of the viewport with dynamic skins in the margins or empty areas of a website. This custom solution is activated on high-advertiser-spend campaigns and boasts higher than industry-standard benchmarks for engagement and click-through rates.

The Flex Skin ad unit not only outperforms traditional display units but also reduces ad clutter, enhancing the overall user experience. This makes it an attractive placement for direct advertisers, providing publishers with a new avenue to attract brand dollars while offering companies an engaging way to reach their target audiences.

About Playwire

Playwire is a complete revenue amplification partner, offering custom monetization solutions for publishers and app developers to drive more ad revenue across their publishing properties. Recognized as a top 50 ComScore provider in 2024, the company’s portfolio includes the management of 700+ publisher properties, serving 70 billion impressions, and more than 3 billion page views each month.

With ad monetization operations in more than a dozen countries, Playwire is also home to the industry’s largest global direct sales team, which includes 40+ sellers fostering premium brand partnerships that help brands connect and engage with their desired audiences safely and authentically.

Playwire is powered by its award-winning Revenue Amplification Management Platform (RAMP®), a four-time finalist and two-time winner of the Digiday Technology Award’s “Best Monetization Platform for Publishers”. The company also earned the 2023 Tempest Award for “Best In-Game Brand Activation”, the 2023 Digiday Media Award for “Best Use of Emerging Tech”, the 2022 Cynopsis Award for “Best Diversity Awareness Campaign”, and the 2022 DEI Google Certified Publishing Partner Award.

For more information about Playwire and its innovative ad solutions, please visit www.playwire.com.

Media Contact: Olivia Salla, osalla@playwire.com

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