Digital Media Company, Recurrent, has Selected Playwire to Optimize Digital Ad Revenue After a Thorough Comparison with Numerous Vendors.

Why? Playwire was Ultimately Selected Based on Top-Performing Technology with Regard to Revenue Performance, Page Speed, and Feature-Set in Addition to Service Excellence.

For nearly two decades, Playwire has cemented itself as a global leader in revenue amplification for publishers, expanding its vertical reach and ad tech offering with each passing year. 

Today, Playwire’s portfolio includes managing over 900 publisher properties… well, make that over 901 publisher properties with the addition of its exciting, new partner, Recurrent.

A digital media company whose content from trusted brands aims to foster generations of passionate audiences across enthusiast verticals, Recurrent focuses on optimizing and growing trusted digital media brands within five key categories: Automotive, Home, Military and Defense, Science and Tech, and Outdoors. Its titles such as BobVila.com, Donut, Dwell, Outdoor Life, Popular Science, and Task & Purpose inspire and inform more than 70 million unique visitors each month.

A/B Testing Ad Partners

A fairly common practice and one Playwire often suggests to publishers who are still determining the right advertising partner for their business needs, Recurrent elected to test integrations with several advertising providers over the course of a few months.

Because Recurrent was previously handling much of its ad efforts in-house, the Recurrent team wasn’t simply searching for a provider to handle its advertising, but an experienced and truly battle-tested partner who could provide:

  • Innovative, future-proof solutions,
  • Extensive technical support, and
  • A global direct sales team that could deliver custom ad experiences with premium brand partners.

Ultimately, Recurrent selected Playwire to handle its ad monetization.

Let’s explore why.

Playwire: The Right Partner for Recurrent

With more than 17 years of ad tech experience and a proven track record of success across a wide variety of premium publishing properties, Playwire earned the top spot in the side-by-side comparison. 

The difference came down to these key elements:

  1. Cutting-edge, award-winning ad monetization technology that performed better than rivals in pre-selection testing.
  2. Full tech stack integration through Playwire’s RAMPⓇ Platform
  3. Direct sales expertise and premium brand partnerships
  4. A dedicated team of experts providing partner and technical support
  5. Powerful data-driven solutions
  6. Page speed performance commensurate with needs to maintain SEO performance

Further, Playwire was able to enhance yield, minimize ad latency, and deliver high-quality ad units to Recurrent’s sites, allowing them to reap early revenue benefits well beyond what any competitor achieved.

“When evaluating the marketplace for a new programmatic partner, Playwire was at the top of our list,” said Breton Fischetti, SVP of Performance Revenue. “At Recurrent, we’re incredibly proud of the high-quality content our brands produce and how well they connect with their audiences. However, we know the user experience is essential to our success. Playwire’s data-driven solutions and support will give us the tools to up-level our ad stack and programmatic business overall.”

All in all, this collaboration will equip Recurrent with the support they need to more effectively navigate the highly complex ad tech ecosystem, allowing them to focus more internal resources, time, and money on their more than 72 million unique website visitors each month.

“Playwire is excited to partner with Recurrent and all of the premium brands they represent across many verticals,” said Playwire CRO, Anthony Berrena. “We look forward to our solutions helping monetize Recurrent's brands more effectively and efficiently while freeing up significant time and resources for their team.”

For more information about Playwire and its innovative ad solutions for publishers across a wide and rapidly growing range of verticals, contact us today.