Ad Tech Industry Expert, Playwire, Takes POGO Gaming Platform to New Heights, Maximizing Monetization and Ad Revenue Opportunities.

Boca Raton, FL, April 23, 2024 - Playwire, a pioneer in digital advertising technology, proudly announces its strategic partnership with POGO, a renowned online casual gaming website. Elevating their approach to monetization, this collaboration signifies a pivotal step forward for POGO. With a more advanced analytical view of its performance, including transparent, real-time insights regarding its audience, content, and ad revenue, POGO will work hand-in-hand with the tech experts at Playwire to amplify its digital presence and exceed its revenue goals.

Revolutionizing Online Gaming Monetization

Playwire’s alliance with POGO is set to redefine the standards for online gaming monetization. With its rich history and deep-rooted presence in the gaming industry, along with an audience of primarily moms as gamers, POGO sits at the intersection of both casual gamers and the parenting vertical. 

With this new partnership, POGO aims to unlock new revenue potential and enhance its user experience across desktop and mobile platforms, supported by Playwire’s advanced ad tech tools and team. This includes faster and more powerful technology, including real-time analytics as well as Playwire’s proprietary Revenue Intelligence® {RI} algorithms, which utilize the power of machine learning.

Playwire’s Expertise: A Game-Changer for POGO

Playwire’s nearly two decades of experience in the ad tech industry, combined with its tailored approach to partnerships, make it the ideal candidate to elevate the POGO brand. Not only does Playwire leverage a partnership-focused approach, but it also offers POGO access to its seasoned global direct sales team and advanced analytics suite, which will enable POGO to make data-driven decisions to optimize its revenue streams more effectively.

Looking Forward: Growth and Innovation

POGO envisions a future of continued growth and innovation through its partnership with Playwire. The ability to access real-time reporting tools and transparent data sets will enable POGO to make strategic decisions that enhance site performance and drive more revenue.

Statement from Playwire

Playwire CEO, Jayson Dubin, expressed with excitement: "Our partnership with POGO exemplifies Playwire's commitment to delivering tailored and innovative solutions that enhance the gaming experience and drive substantial revenue growth."

About Playwire

Playwire is a complete revenue amplification partner, offering custom monetization solutions for publishers and app developers to drive more ad revenue across their publishing properties. Recognized as a top 50 ComScore provider in 2024, the company’s portfolio includes the management of 700+ publisher properties, serving 70 billion impressions, and more than 3 billion page views each month.

With ad monetization operations in more than a dozen countries, Playwire is also home to the industry’s largest global direct sales team, which includes 40+ sellers fostering premium brand partnerships that help brands connect and engage with their desired audiences safely and authentically.

Playwire is powered by its award-winning Revenue Amplification Management Platform (RAMP®), a four-time finalist and two-time winner of the Digiday Technology Award’s “Best Monetization Platform for Publishers”. The company also earned the 2023 Tempest Award for “Best In-Game Brand Activation”, the 2023 Digiday Media Award for “Best Use of Emerging Tech”, the 2022 Cynopsis Award for “Best Diversity Awareness Campaign”, and the 2022 DEI Google Certified Publishing Partner Award.

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