Wild Sky Media and Playwire’s exclusive partnership represents another significant step forward for the growing mom community.

Boca Raton, FL, December 21, 2023 — Playwire, a global leader in digital advertising and revenue amplification for more than 16 years, announces its exclusive partnership with Wild Sky Media, a mission-driven publishing company, devoted to elevating the power of the online mom community. Wild Sky Media is part of the marketing and media-services company, Bright Mountain Media (OTCQB: BMTM).

This collaboration marks a major step forward in the expansion of Wild Sky’s already stellar devotion to the growing online mom community, allowing them to double down on content creation while Playwire powers ad monetization and brand activations.

Combining Forces to Make an Impact

Bringing Playwire in to take Wild Sky’s monetization engine to the next level allows them to focus all their effort where they do incredible work: lifting up and empowering the Mom community.

At the core of Playwire’s monetization strategy for Wild Sky Media will be building an even larger direct sales engine, including social media activations. Playwire’s global direct sales team will open up even more avenues for premium brands to connect with Moms across the web.

Customized Ad Management Solutions and Community Empowerment

For nearly two decades, Playwire has been known in the advertising space for its tailored solutions and partnership-focused approach. This collaboration will leverage Playwire’s many years of expertise in digital monetization to support all of Wild Sky Media’s trusted properties, including Mom.com, CafeMom, LittleThings, and MamásLatinas.

“Our collaboration with Wild Sky Media is a testament to our dedication and ability to empower content creators and publishers in the mom community,” said Playwire CEO, Jayson Dubin. “Through this partnership, we aim to harness our digital advertising prowess to amplify Wild Sky Media’s mission to help parents raise happy, kind, and confident kids.”

Expanding the Reach of Trusted Brands

Wild Sky Media has spent years building a community of influential motherhood creators. By partnering with Playwire and its powerful ad technology, Wild Sky Media will look to expand its existing reach and influence, giving these brands the ad tech power they need to grow their revenue while continuing their core mission: to connect authentically with their audiences.

“Our partnership with Playwire allows us to focus on producing and publishing content, as well as continuing to build our MomLife community powered by Big Village Insights, giving brands and agencies unparalleled access to Mom to conduct exclusive research,” said Matt Drinkwater, Bright Mountain Media CEO, “It’s truly a 1+1=3 partnership we’re all very excited about.”

About Playwire

Playwire is a complete revenue amplification partner, offering custom monetization solutions for publishers and app developers to drive more ad revenue across their publishing properties. Recognized as a top 50 ComScore provider in 2024, the company’s portfolio includes the management of 700+ publisher properties, serving 70 billion impressions, and more than 3 billion page views each month.

With ad monetization operations in more than a dozen countries, Playwire is also home to the industry’s largest global direct sales team, which includes 40+ sellers fostering premium brand partnerships that help brands connect and engage with their desired audiences safely and authentically.

Playwire is powered by its award-winning Revenue Amplification Management Platform (RAMP®), a four-time finalist and two-time winner of the Digiday Technology Award’s “Best Monetization Platform for Publishers”. The company also earned the 2023 Tempest Award for “Best In-Game Brand Activation”, the 2023 Digiday Media Award for “Best Use of Emerging Tech”, the 2022 Cynopsis Award for “Best Diversity Awareness Campaign”, and the 2022 DEI Google Certified Publishing Partner Award.

For more information about Playwire, visit www.playwire.com.

About Wild Sky Media

Wild Sky Media is dedicated to elevating and cultivating the mom community through trusted properties and a community of influential creators. They deliver diverse content spanning audio, video, and influencer marketing, with the mission of empowering moms and helping raise happy, kind, and confident kids.

For more information about Wild Sky Media, visit Wild Sky Media's website.

About Bright Mountain Media

Bright Mountain Media, Inc. (OTCQB: BMTM) unites a diverse portfolio of companies to deliver a full spectrum of advertising, marketing, technology, and media services under one roof—fused together by data-driven insights. Bright Mountain Media’s brands include Deep Focus Agency, Big Village Insights, Wild Sky Media, and BrightStream. 

For more information, please visit www.brightmountainmedia.com.

Playwire Media Contact:

For all media inquiries, contact Olivia Salla at osalla@playwire.com.

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