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How one Global Gaming Platform Created an entirely new revenue stream

Case Study Image
Quality competition
20
SSPs Competing

There are more than 20 high-quality SSPs bidding for this publisher's desktop app inventory.

direct sales
11
Higher CPMS for Direct Buys

On average, the gaming platform sees 11x higher CPMs for directly sold inventory than for traditionally programmatic demand.

video ads
15
Higher CPMS for Video Ads

On average, they see 15x higher CPMs for video units than for traditional display.

Missing a Key Avenue for Revenue

This gaming publisher had been monetizing its website and mobile apps for years but had an entire audience using its desktop app that it had never been able to monetize successfully.

Because most demand providers do not monetize desktop apps or do not have the technology set up to allow them to receive demand, that entire audience had gone un-monetized for years…until they found Playwire.

"Playwire has opened up an entirely new revenue stream for our desktop app, which accounts for a significant portion of our audience."

Monetizing with Playwire

At the beginning of 2022, the publisher began monetizing their desktop app with Playwire. Starting simple, they added two display units and one video unit to test the waters.

Playwire worked with several demand partners to allow their desktop app inventory to be sold over the open exchange. More than 20 premium SSPs now compete to bid on their desktop app inventory, driving significant competition and maximized CPMs.

The Revenue is Rolling In

In addition to programmatic inventory, Playwire’s direct sales team has also provided significant revenue for the desktop app. In the six months since the gaming platform monetized with Playwire, more than 10 major brands have run either video or display campaigns on their application.
 
In fact, the platform is on track for its desktop app to add a significant sum to the organization’s revenue, a welcome addition to a revenue stream that didn’t previously exist.

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