The largest independent global sales team and the largest independent entertainment site combine to offer unique new options to advertisers.
NEW YORK, July 7, 2020 – Playwire, a global technology company specializing in revenue amplification for publishers and content creators, announced today an exclusive partnership with Collider, an entertainment news, film, and TV reviews company that produces in-house documentary programming and cutting-edge video productions.
The partnership expands Playwire’s value to media buyers of entertainment, film, and television content while providing Collider with a global sales force dedicated to custom brand solutions and customer service.
“We are elated to welcome Collider to our exclusive network of partners. Collider’s deep connection with the entertainment, film and movie audiences is unparalleled,” Jayson Dubin, CEO and Founder of Playwire. “Engaging storytelling is difficult in a cluttered digital environment, but this is a craft that Collider has mastered, while also leading in innovation.
Collider delivers the biggest, most important industry happenings while providing deep analysis and sharp commentary on all things entertainment through interviews, podcasts, reviews, and more. With more than 40mm unique visitors globally, Collider has developed a knack for passionate storytelling that captivates audiences globally with humor and technology.
Since its inception in 2007, Playwire has helped studios and brands engage with audiences globally with highly custom media executions that maximize time spent, while driving revenue lift for publishers. This partnership signifies a major milestone in Playwire’s entertainment, film, and movie offering, with a taste-making media outlet and award-winning content studio in Collider.
Most recently, Collider won a Webby Award for their original short, George Lucas Reacts to Star Wars: The Rise of Skywalker Final Trailer, which was born out of Collider’s innovative use of deep fake technology fused with celebrity impersonators.
Jeetu Chawla, Chief Revenue Officer of Collider Media says, “What makes us excited about the partnership with Playwire is that we can continue to be that traditional digital publisher while pushing forward in the tech space. We can combine our expertise to present solutions to our partners that will create a more 360-degree campaign and stand out in the ocean of ideas out there.”
Playwire is a global technology and services company that helps publishers maximize revenue from their user base and run their businesses more efficiently. With its complete monetization platform, RAMP (Revenue Amplification Managed by Professionals), the company is able to provide an all-inclusive solution to manage every aspect of the ad ecosystem for digital publishers through machine learning technology, dubbed Revenue IntelligenceTM. Playwire’s portfolio includes managing over 450 websites, serving 12 billion impressions, six billion video and display ads, and streaming one billion minutes of video each month. The exclusive nature of the company’s relationship with its partners allows Playwire to provide all of its digital advertising services through one channel. Playwire is headquartered in Deerfield Beach, Florida and has business operations and satellite offices from San Francisco to Singapore. For more information, please visit https://www.playwire.com and on Linkedin.
Collider is the ultimate source for impactful entertainment news. We deliver the biggest, most important industry happenings, and provide deep analysis and sharp commentary through interviews, reviews, and much more. Since the site began in July 2005, we’ve been dedicated to delivering content that is thoughtful, analytical, and all-encompassing, with a tinge of personality for good measure. Whether it’s the latest news on David Fincher’s next project, an exclusive interview with the star of an upcoming superhero movie, a humorous and insightful recap of last night’s buzzworthy episode of television, or a status update on the ongoing Oscar race, we’ve got you covered. If you’re looking for the latest reports from the world of film and television, Collider is where you want to be. Please visit www.collider.com for more information.