Gareth Wills joins Playwire Media as Sales Director for APAC Region

Playwire Media, the largest online representation firm for reaching gaming and entertainment enthusiasts online, today announced that Gareth Wills has joined the company as sales director for the APAC region. In his new role, Gareth will be responsible for building revenue and expanding the brand, as well as developing a programmatic offering.

“The next 12 months are poised to be very exciting for Playwire,” said James Haley, EVP Sales, Europe/APAC. “The experience and knowledge that Gareth brings to the team will help cement Playwire as the number one source for advertisers across the gaming, kids and entertainment verticals in Australia.”

Gareth joins Playwire Media from Evolve Media, where he managed Tier 1 clients across the gaming and entertainment verticals, selling rich media and video campaigns. He was also the main lead in driving programmatic revenue across the company. Prior to Evolve Media, Gareth has also previously held a sales role at AOL, selling video across all agencies.

“What really excites me about this role is Playwire’s extensive reach across APAC, as well as their myriad of capabilities across sites, in-game options, Minecraft and Steam offerings,” said Wills. “The focus now will be to grow the sales team to accommodate the demand in Australia while expanding to various markets across APAC.”

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About Playwire Media
Playwire Media is a full-service digital innovation partner that leverages online advertising and proprietary technologies to build publishing brands in the gaming and entertainment verticals. Ranked by comScore as the largest rep firm for reaching gaming and entertainment enthusiasts online, their three publishing brands (GameZone Group, NowPlaying Entertainment, and Kids Club) provide a well-rounded digital entertainment offering for advertisers looking to target their audiences during their online leisure activities.

Playwire Media’s family of digital entertainment websites is one of the largest in the world, comprised of more than 70 industry-leading brands. The exclusive nature of the company’s relationship with their partners allows them to provide highly customized, site-specific, and channel-wide advertising solutions for publishers and marketers alike. The company’s community has over 250 million unique visitors monthly in all 195 countries. Playwire Media is headquartered in Deerfield Beach, Florida and has business operations and satellite offices around the globe. For more information please visit and on Twitter @playwire.

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