Tap into the complete universe of app monetization with Playwire’s one-stop advertising solution for apps. Our first to market solution gives you access to an unmatched range of advertising demand, using a simple SDK integration that connects directly-sold ads, header bidding, mediation, and more – all competing to advertise in your app.

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{RI} Revenue Intelligence®

Playwire employs both human intelligence and machine learning to tweak every ad request for improved revenue. Realtime predictive algorithms ensure you constantly receive the highest bids possible.

Beyond Header Bidding

PlugIN! is more than just direct sales and header bidding: it's also Google Open Bidding, Amazon Transparent Ad Marketplace, in-app mediation… all competing against each other to maximize eCPMs.

Simple Integration

It only takes a few lines of code to unlock Playwire's full range of advertising demand. And with our suite of easy-to-deploy ad units, you can slot advertising into your app that matches your desired user experience.

Direct Sales

With 8 offices in 4 countries, our direct sales team leverages its relationships with the world's largest advertisers and agencies to bring in top brand dollars for your ad inventory.

Complete End-to-End Solution

Playwire brings the entire ad ecosystem under one roof. That’s every advertising demand source, competing for your inventory in a unified auction, with one integration.

As Easy As 1-2-3

  • Pick the types of ads that fit your app
  • Add the Playwire SDK, swapping out the GAM SDK if you have it
  • Playwire automatically does the rest

All-Inclusive App Monetization

Led by our team of professionals and powered by proven technology, we maximize app revenue to yield high fill rates and eCPMs.

Global Direct Sales

With offices spanning from San Francisco to Singapore, Playwire’s direct sales team brings top brand and advertiser partnerships – and their premium ad dollars – straight to you.

Development Team

Our software engineers drive results for you by constantly integrating new advertising demand sources and advancing Playwire’s unique {RI} Revenue Intelligence® technology.


As one of a small set of Google Certified Publisher Partners, Playwire receives special training and access to Google beta features that expand our monetization opportunities.

Ad Ops

The Playwire Ad Ops team optimizes direct campaigns, managing inventory and key metrics to make sure every direct ad buyer returns to us to fulfill their next campaign. Ad Ops also applies our Data Management Platform to identify audience segments crucial to direct advertisers.

Yield Ops

A full team is dedicated to tapping into advertising exchanges, optimizing pricing rules, ad load speed, monitoring ad quality, and otherwise ensuring your inventory is receiving the highest bids.

Partner Success

Our partner success team works with you to understand your apps, identify advertising opportunities, and rapidly deploy our simple technical integration so you can start generating more revenue quickly.

Premium App Ad Formats

Premium ad formats drive revenue and engage your users.

Native Ads
Rewarded Video

PlugIN! to Earn More

Unlock the full revenue potential of every ad impression in your app. Playwire works with over fifty ad exchanges to increase competition for your inventory.

Key Features

  • Simple access to all demand with one SDK
  • Rich reporting across demand sources through a single analytics interface
  • We deploy OpenRTB, Open Bidding, Unified Ad Marketplace, Prebid, and other technologies so you don’t have to

PlugIN! to Playwire's comprehensive app monetization suite.

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