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RAMP's Price Floor Controller
A scientific approach to price flooring.
The Old Way
StaticPrice floors used to be static pricing rules applied generically across your inventory.
The {RI} Way
DynamicRAMP's built in Price Floor Controller dynamically changes your price floors, based on each unique set of circumstances, on each impression, to maximize CPMs.
The Old Way
LimitedPrice floors used to be limited by the number of allowed Unified Pricing Rules (200) in Google Ad Manager.
The {RI} Way
UnlimitedRAMP's Price Floor Controller can create an unlimited number of custom rules that can be dynamically applied, typically clocking in at about 1.2 Million rules per website.
The Old Way
ManualIn the past, price floors had to be controlled, changed, and managed entirely manually.
The {RI} Way
AutomaticRAMP's Price Floor Controller automatically adjusts your price floors to fit the situation, generating higher CPMs on each individual impression.
The Old Way
Trial and errorFinding the ideal price floor has always been a trial and error game, slowly shifting your rules and testing new ones.
The {RI} Way
Machine LearningNow, machine learning accelerates the process and dynamically selects appropriate price floors as it learns with lightning speed.
price floors
1.2
per website
On average, the Price Floor Controller calculates and maintains about 1.2M different price floor rules per website.
Average
20
PV CPM Increase
On average, publishers across our network see a 20% increase in Pageview CPM on display ads when using the PFC.
Price floor adjustments
25
Yearly
Across the entire Playwire network, the PFC is making over 25 Billion price floor adjustments on a yearly basis.
Gather Data
The PFC gathers data from across the Playwire network, and from your specific site, to inform decisions about which impressions, users, and conditions are the most valuable.
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Adjust Price Floors
Based on learning, the PFC automatically changes price floors based on thousands of combinations of key factors that influence the value of an impression.
Dynamic Changes
The PFC works in the background, dynamically changing price floors on every ad call to maximize yield.
We saw results immediately and have seen both premium demand and programmatic revenue from their killer combination of direct sales and full-stack revenue amplification.
490%
Increase in ad revenue.
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The revenue impact that Playwire delivered was truly incredible. With such a smooth setup, we were blown away with the full solution they brought to the table from direct sales, revenue amplification to analysis.
Playwire increased revenue so much they almost immediately paid for themselves, and then began driving additional profit for ABCya.
Working with the Playwire team has been one of the easiest and most valuable parts of our business this year. Everyone is extremely collaborative, supportive, and motivated by our shared success.
Our relationship with Playwire started two years ago and since day one, we have seen an impact on our revenue through better direct sales management, yield management and management of our ad stack.
I was blown away by the changes to the platform in just a few years, and saw exponential improvements in ad revenue. Playwire is constantly innovating and improving their platform, making it a no-brainer to continue working with them.
Playwire is invaluable because they create less stress for me as a leader. They completely take any concerns about ad ops off my plate.
We saw results immediately and have seen both premium demand and programmatic revenue from their killer combination of direct sales and full-stack revenue amplification.
Switching to Playwire has effectively increased our ad revenue by about 50%.
