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Revenue Intelligence® Amplifies Ad Revenue
Demand more revenue on every impression.
1000
User Data Values
There are thousands of different user data points that can affect the value of an impression including interests, bounce rates, session duration, click rates, and more.
500
Variables
Multiply that by hundreds of different variables that can affect ad revenue and placement like refresh count, browser, device type, geographic location, and more.
100
Settings to Adjust
Multiplied by hundreds of different settings you can tweak to maximize revenue on the many tools across the ad tech stack like price floors, refresh rates, timeouts, bidder order, and more.
Creating
1
Decisions
Resulting in millions of different decisions that can be made on each impression, each adding incremental revenue to your CPMs.
Price Floor Controller (PFC)
RAMP®'s built-in Price Floor Controller automatically sets price floors on a per-impression basis, to the tune of 1.2 MILLION price floor changes per day, to ensure you get maximum CPMs on each impression.
Header Bidding Settings
There are hundreds of settings that can be changed on your auction to maximize revenue. Instead of static settings, {RI} tweaks header bidding settings on each ad call to get the most out of your auction.
Cost Reduction
Every tool in the ad tech stack comes with fees. We put machine learning to work to selectively reduce ad fulfillment costs in situations where it isn't helping add incremental revenue.
We saw results immediately and have seen both premium demand and programmatic revenue from their killer combination of direct sales and full-stack revenue amplification.
490%
Increase in ad revenue.
The revenue impact that Playwire delivered was truly incredible. With such a smooth setup, we were blown away with the full solution they brought to the table from direct sales, revenue amplification to analysis.
Our relationship with Playwire started two years ago and since day one, we have seen an impact on our revenue through better direct sales management, yield management and management of our ad stack.
We saw results immediately and have seen both premium demand and programmatic revenue from their killer combination of direct sales and full-stack revenue amplification.
Switching to Playwire has effectively increased our ad revenue by about 50%.
I can’t overstate how important the data provided by RAMP®’s Advanced Yield Analytics is for me as a publisher. It is something I’ve never seen before but always wanted. Now that I have it, I feel like I have been flying blind for the past 21 years.
