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The Complete SEO & Ad Revenue Resource Center
Balancing SEO and Ad Revenue
For most content creators and publishers, Search Engine Optimization (SEO) is the most important source of website traffic, laying the groundwork for a sustainable online presence.
But getting to the first page of Google is no easy feat. In fact, less than 1% of searchers even click on the second page of Google search results. So, while crafting great content might be your main priority, you can’t afford to neglect building a strong SEO strategy.
No matter your niche, vertical, or chosen platform, navigating the delicate balance between SEO and ad revenue is a difficult, but essential balancing act if your end goal is to turn your content into a money-making machine. Too much weight in one area, and the scales can tip unfavorably.
Further, striking the perfect balance between SEO and ad revenue isn’t just beneficial, it’s essential for thriving in a competitive online advertising landscape.
The Complete Guide to Balancing SEO and Ad Revenue
GUIDE
Learn everything you need to know about balancing SEO and ad revenue with this comprehensive guide from our experts.
An Introduction to the Interplay Between SEO and Ad Revenue Generation
Imagine a tightrope. On one side, there’s Search Engine Optimization (SEO). On the other is ad revenue. Learn how to master walking this digital tightrope with confidence in the article below.
Why Content Creators Need to Prioritize SEO Before Turning Their Attention Toward Monetization
Learn how to perfectly balance your SEO strategy and content monetization desires beginning with getting the order of operations right. Dive in!
The Interplay Between Page Speed, SEO, and Ad Revenue
ARTICLE
Page speed is not only important for SEO purposes but also for the user experience. And yes, these two are intimately intertwined. The purpose of SEO is to not only make Google’s algorithms happy but your audience happy; in fact, the two are directly correlated.
Ultimately, the trick is to strike the perfect balance between ad layout, ad density, and page load speed, all while you craft fantastic content that gets right to your audience’s needs. Are you up for the challenge?
A Guide to Increasing Website Traffic
Explore the basics of increasing website traffic and uncover strategies for building a robust approach to driving users to your website's content.
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10 SEO Tips to Increase Blog Traffic
Dive into some of the most effective SEO tips publishers and content creators can use to increase blog traffic.
The Ultimate SEO Best Practices Checklist
Whether you’re an SEO expert or a fledgling publisher just getting started, follow these SEO best practices to ensure your site starts to move up the rankings.
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The 8 Best SEO Tools
Whether it’s helping with keyword research or the analysis of growth metrics, here are several of the best SEO tools for publishers and content creators.
Understanding the Impact of Keyword Rankings and the Best Strategies for Improving Your Search Engine Ranking
ARTICLE
At their core, SEO keywords are just that: words and phrases. But behind this benign phonetic appearance is a whole world of algorithms, search engine rankings, and stiff competition.
Explore the world of keyword rankings, dive into some actionable strategies to improve your search engine presence, and learn about what SEO tools you can use to optimize not only your rankings but also your revenue.
Playwire has been more than open and receptive to the small sites under the LG Media Network umbrella. They’re helping us out, spending time on these smaller partners, and growing with us every step of the way.
50% More Revenue
Within the first two months of adding Playwire’s tags to their website, Lambgoat saw a 50% revenue uplift.
