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Standard IAB Unit
A cutting-edge ad format that meets the various unique needs of bigger publishers.
Available Sizes
Ad unit is available in 300x250, 300x600, 320x100, 320x50, 728x90, 970x90, 970x250, 120x600, 160x600, 160x600, 336x280, and video formats.
Integration
The Standard IAB Unit can be implemented as tagless or tag-based.
Adaptable
This unit is more adaptable than the conventional medium rectangle, skyscraper, and leaderboard.
Navigational Elements
It is critical to keep ads far enough away from navigational elements to avoid inadvertent clicks which can cause issues with demand sources.
Plenty of Padding
You need to have proper padding around each ad unit for much the same reason you need to keep ads away from navigational elements.
Scroll Considerations
You want to place ads like this above the fold, but not too high on the page (to avoid a user scrolling away too quickly).
Ad Layout Best Practices
Learn all of the best practices that will help maximize ad unit performance.
Avoiding Ad Clutter
Learn how to manage ad clutter and find the right ad density for your website.
Using Sticky or Adhesive Ads
Learn more about the benefits of including adhesive ads in your ad unit strategy.